Gomez has created the Mobile Web Benchmark series to raise awareness of the importance of Mobile technology as a viable and important channel for Web application delivery. The purpose of the benchmark is to provide an understanding of how industry leaders perform on the mobile Web.
Gomez has partnered with mobile industry leader, dotMobi, to create this benchmark. Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development and discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. The benchmarks in the Mobile Web Benchmark series include Gomez’s three fundamental metrics: Availability, Response Time, and Consistency, and two metrics provided by dotMobi: Discoverability and Readiness.
Mobile Retail Benchmark
December 2009
| Response Time |
| Site |
seconds |
| Amazon |
2.10 |
| BestBuy |
2.16 |
| QVC |
2.23 |
| Newegg |
2.48 |
| Walmart |
2.63 |
| Overstock |
2.89 |
| Average |
3.54 |
| Nordstrom |
4.10 |
| BN.com |
4.17 |
| Sears |
4.23 |
| Dell |
4.32 |
| 1800Flowers |
4.47 |
| Buy.com |
4.53 |
| Musician's Friend |
5.59 |
| Target |
5.75 |
|
| Availability |
| Site |
percent |
| Buy.com |
99.96 |
| Amazon |
99.94 |
| Overstock |
99.95 |
| BestBuy |
99.92 |
| BN.com |
99.91 |
| Musician's Friend |
99.91 |
| QVC |
99.91 |
| Newegg |
99.85 |
| Target |
99.66 |
| Dell |
99.56 |
| Average |
99.45 |
| Sears |
99.09 |
| Nordstrom |
98.85 |
| 1800Flowers |
98.33 |
| Walmart |
97.46 |
|
| Consistency |
| Site |
seconds |
| Walmart |
1.59 |
| QVC |
1.86 |
| Overstock |
2.08 |
| BestBuy |
2.10 |
| Amazon |
2.14 |
| Newegg |
2.18 |
| BN.com |
3.36 |
| 1800Flowers |
3.38 |
| Average |
3.44 |
| Sears |
3.64 |
| Buy.com |
3.72 |
| Dell |
4.01 |
| Target |
4.60 |
| Musician's Friend |
5.58 |
| Nordstrom |
7.92 |
|
Mobile Retail Benchmark Methodology
